Commercial virtual visits, new methods by which patients can request live consultations with physicians over the Internet, have become increasingly popular, with one company noting a user base approaching 6 million. However, the relatively new telemedicine companies, which are designed to bridge the gap—physical and otherwise—between providers and patients must be held accountable for the quality of care they provide. In a HCFO-funded study, R. Adams Dudley, M.D., M.B.A., University of California, San Francisco (UCSF) and colleagues performed an audit study to assess the quality of care provided by the eight direct-to-consumer virtual care websites with the highest web traffic.